Darling, I have piqué in your case! The make-up comes to the men…

Darling, I have piqué in your case! The make-up comes to the men…
A foam nut to be shaved, a blow of razor, a cloud of déo: here with what until there was summarized is your ritual beauty little, Sirs! For a few years, the tendency has however been being reversed… The creams of care but also the make-up are made little by little a place in the cases of the men. Lastly, equality of the sexes in the bathroom?

Make-up for men, a true tendency

They are beautiful, they know it and they want the being even more… Today, the men like to take care of their appearance and assume it well better than in the past. With them joys of the consistent creams, scented ointments and subtle transformations! A recent survey thus showed that approximately 60% of the men use a cream of day regularly while 7% of them resort even to a light make-up. As for the beauty parlors, they are 19% to be made chouchouter there time with others. Lastly, more than one quarter of the questioned men state to depilate zones other than regularly the chin (chest, leg, back)… what to compete seriously with these ladies.

Only for them

Cosmetic industry could not obviously pass beside this new tendency – that it mainly initiated besides. Today, of many marks indeed propose their range “for men”, with cream of day, peeling, anti-tiredness care… If the packaging of these products is different clearly from those which are intended to the women (“cold” colors more, less round forms), one would be wrong to exclusively reduce the “for men” to an argument marketing. The men have specific needs indeed, including out of dermatological matter. This is why the famous brands of cosmetics developed specific products which should avoid with the men of chaparder in the cases of their partners… a practice (not quite malicious!) who concerns nearly 30% of them.

Sublimated but natural

So close to a man on three has his pot of cream today appointed, the make-up remains however a great taboo for the majority of them! One would be wrong to however let oneself frighten: who says make-up inevitably does not say lipstick ruby or iridescent eye shadow. Not, the make-up indicates before all art to sublimate the naturalness by the artifice, all the more effective as it is above suspicion. Thus, the make-up for men has for other ambition only to emphasize their more beautiful assets to camouflage and of what must the being… Rappelons also that it is not so rare that the men are, from their trade (actor, politicians, journalists…) brought to make up itself occasionally to face the plates of television. Then, why not dare in evening – or for boldest at the great day – what one is authorized under the light of the projectors?

First case

The dressmaker Jean-Paul Gaultier was the first to launch in 2003 a range of make-up “the male” entirely dedicated to the men.
If the marks of large distribution are long in making their beginning in this crenel, you can while waiting to make a small round in the rays for ladies… If you are ready to make your beginnings, do not forget to put in your case…
- Anti-encircles, which erases the signs of tiredness and gives a blow of glare to the glance
- A sun powder, which gives good mine while matifiant;
- A gel tinted for the eyebrows, which accentuates the glance and carves the arch of the eye brows;
- A balsam for the lips, which hydrates, repulpe and gives glare;
… the impossible to circumvent ones of the modern dandy!